Content & internal communications strategy
Enliven your mission through smart storytelling offerings and operations. Each strategy package features my three-pronged approach for delivering action plans that are actually actionable:
Sleuth
Each engagement opens with a deep dive into your strategy, an analysis of broader market conditions, and conversations with people in and beyond your organization. To understand the current landscape and art of the possible, I draw on reporting and UX principles honed over 10+ years co-crafting resonant messages with editorial, marcom, community, and learning design experts at leading organizations like McKinsey & Company and Fortune.
Synthesize
A thoughtful synthesis of findings offers insight into strengths, gaps, and opportunities in your current content and communications approaches, along with recommendations for transforming your offerings and capabilities.
Synchronize
Facilitated workshops empower your leaders and decision-makers to discuss, refine, and build consensus around findings and go-forward plans, making the vision become a reality.
Results
Developed and launched 3+ signature research programs to generate new recurring revenue for a trade publisher's top membership communities, as well as help healthcare admin staff elevate their profession with new insight to support equitable compensation, strengthen capabilities, and recognize excellence.
Editorial
Crafted multichannel communications strategies and assets for McKinsey & Company audiences ranging from partners and external experts to the firm's more than 40,000 members globally.
Comms
Led strategic development of digital content, event, and community offerings for a learning organization's enterprise membership offering. Within two years, tripled value of active contracts.
Content
Signature strategy packages
Craft your internal communications plan
​​Reliably radiate messages that speak — no, sing — to your people. You'll walk away from this engagement with a detailed plan for launching a vital campaign, special initiative, or overarching comms strategy.
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This package features:
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​Deep insight into the strengths, gaps, and opportunities in your current internal communications approach.
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A comprehensive action plan rooted in your long-term strategy and key workplace trends.
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Recommendations on systems, processes, asset templates, and staff capabilities to set up, scale, and sustain a thriving communications outfit.
Custom​
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Let's craft an engagement that meets your distinctive editorial and communications needs.
Create your flagship content pillar or product​
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Develop a signature offering that amplifies your impact.
After getting immersed in your North Star strategy and market trends, I'll empower you with an actionable report replete with recs on 2-3 offerings to form the backbone of your content or internal communications approach.
Proposed offerings could include:​​
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Trusted publications that advance your mission and activate your community.
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Signature awards and/or research programs to strengthen professional knowledge, capabilities, and stature, while opening new funding opportunities.
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Special initiatives like scholarships and coaching to elevate your people.
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Committees, councils, and curated advisory groups to channel expertise of industry leaders into brand-defining insight with enhanced funding opportunities.
Stand up or reshape your newsroom
Get a blueprint for building a brand newsroom that embeds your messages and moves your people, regardless of whether they're in or beyond your organization.
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You'll walk away with a wealth of resources, custom-fit to your needs, such as:​
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Insight into the strengths, gaps, and opportunities in your current strategy and structures.
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High-level recommendations on core offerings, as well as the systems, processes, and sample assets to support them.
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Guidance on building and scaling staff capabilities.
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A style guide to keep you consistent, responsible, and resonant.
Need help bringing the vision to life?​
“Delaney has extensive industry knowledge and is exceptionally bright, personable, and client-oriented. Her skill in product development, content strategy, and writing has been essential to Fortune's membership strategy. She distinguishes herself by staying on top of market trends and goes above and beyond expectations; she is relentless in her quest to add value to everything she touches. Not only would I recommend her, I would build a company around her.”
Lan Phan
CEO, Community of SEVEN
Former VP of Membership, Fortune